When the summer sale begins, high street brands flood their inbox with emails offering discounts.
But be careful not to be fooled by these tricks they use.
"Free" delivery
Many people offerfree shippingbecause no one likes to spend hard earned cash on delivery charges. However, there are pitfalls.
Consumers often face minimal spending, such as £ 30 for a high street shop mango and £ 50 for a fashion site Nasty Gal.
Brands such as Asos (£ 9.99) and Next (£ 20) offer unlimited next-day delivery throughout the year. Julian House, Managing Director of
myfavouritevouchercodes.co.uk, said: One year is worth it.
However, if you don't use the brand on a regular basis, this is a subscription that you can run without.
Targeted ads
Every time you visit a website, it leaves a digital footprint and shows ads based on what you've previously searched for. So how can you avoid this?
Julian said: "If you're logged in to your Google account, go to your ad settings and turn offad personalization. However, targeted ads don't just log in to your Google account.
"Apps and websites affiliated with Google can contribute not only to the terms you search for, but also to targeted ads. You can turn them off in your ad settings."
Make a panic
Brands like to create a sense of urgency to encourage shoppers to let go of cash. They panic buy us with phrases such as "Hurry up until out of stock" and "Low stock".
Julian said: If you don't need it, don't feel the pressure to buy it for fear of never getting it again.
"It's 2022. There are countless options to buy and you'll always have what you're looking for."
Phone payments
Mobile Payments have never been easier with things like Apple and Google Pay on your device. In addition, with"buy now, pay later"schemes such as Klarna and Clearpay, you don't even have to deposit money right away from your bank.
Amna Khan, Senior Lecturer of Consumer Behavior and Retail at Manchester Metropolitan University, said:
Remove the payment card details from your phone to give yourself the opportunity to think about your purchase.
Email Marketing
Our data is worth the money for retailers, so they often ask us to create a login and sign up for their website. I recommend it.
This means that you will receive email newsletters, offers, and marketing ads that warn you about certain products that have been sold or restocked.
I've noticed that I'm buying something I wasn't looking for because of this.
If your inbox is clogged with spam emails, scroll to the bottom of the offending email and click Unregister.
So-called discount
"Anchor" means to put the discount price next to the original price so that you can see how much you can save.
Brands must offer items at RRP (suggested retail price) for a meaningful period of time, but may not intend to sell them for that purpose.
Please do a survey before clicking Buy. Search for items elsewhere to see if they are sold at the original or near-discounted price on the site you are shopping for.
Money Magpie CEO Jasmine Birdles said: To figure out how to get us to buy.
Spending on "Savings"
Savings, or spending on savings, is one way to ensure that retailers give up as much cash as possible.
For example, by offering discounts for making multiple purchases, businesses want you to believe that you are actually saving money.
Amna states: "If you buy multiple offers, it only works for the items you need.
" The formula is really simple. If you want to use it, buy in multiple transactions. You If you're not going to use it – the deal isn't for you. ”
Price Psychology
Wondering why something is selling for £ 19.99 instead of £ 20 Have you ever wondered?
As consumers, we don't want to exceed certain thresholds. If something costs £ 19.99, it means £ 10 to £ 19. It's 99 brackets and isn't associated with spending the full amount of £ 20. Many retailers do this, such as
New Look, H&M, Zara, and more.
Jasmine states: "Psychologically, 99p looks much cheaper than £ 1. All the numbers you see when browsing the shelves.
" If you haven't rounded up mentally, you're unknowingly You can think of buying something for £ 90 instead of a £ 1 penny. Perception is everything. "
