A HARD Rock hotel in New Orleans collapsed today leaving at least one dead, two missing and around 20 others injured.
Horrifying footage showed the moment the 18-storey hotel came crashing down onto the street below while still under construction.
Pedestrians can be seen scrambling for cover as the top floors of the building fell to the ground in a giant cloud of dust.
The building, set to be called the Hard Rock Casino hotel, came crumbling down onto Basin Street in the city’s busy French Quarter at around 9am.
At least one person has been reported dead from the collapse, a fire chief at the scene told BNO News.
Around 20 others were injured and they have been rushed to nearby hospitals.
Emergency workers are preparing to enter the partially collapsed building in the hopes of finding two people who are still unaccounted for.
One man who was previously feared to be missing has been found at a local hospital.
Around 45 people were working on the site, according to reports.
One onlooker said he saw workers "hanging on", with the crane "just sort of dangling there."
"It was a deep, rumbling sound, like an airplane maybe. It drew my head immediately", another witness said.
"It looked like the concrete just slid from the top all the way down to the street.”
Fire Chief Tim McConnell said only part of the building is considered stable.
A 270ft-tall tall crane looming over the wreckage also is unstable and in danger of collapse further complicating rescue efforts.
The 350-room Hard Rock Casino hotel was slated to open in the spring of 2020 and has been under construction for around a year.