AP are reporting that one of the nation’s largest labor unions is unveiling plans to invest $150 million in a nationwide campaign to help defeat president Donald Trump. The campaign will be aimed at eight key states: Colorado, Florida, Michigan, Minnesota, Nevada, Pennsylvania, Virginia and Wisconsin.
The union and its local members will pay particular attention to two key urban battlegrounds: Detroit and Milwaukee. They believe will play a defining role in the 2020 general election, and the investment will focus primarily on direct contact and online advertising targeting minority men and women who typically don’t vote.
It is the largest voter engagement and turnout operation in the history of the Service Employees International Union, which claims nearly 2 million members.
Union president Mary Kay Henry has called it “a make-or-break” moment for working people in America under Trump’s leadership.
“He’s systematically unwinding and attacking unions. Federal workers rights have been totally eviscerated under his watch,” Henry said in an interview. “We are on fire about the rules being rigged against us and needing to elect people that are going to stand with workers.”
The SEIU has yet to endorse a specific challenger for the Democrat nomination. It is one the most diverse unions in the US. Membership features those who work in health care, food service, janitorial services and state and local government workers, among others. Half its members are people of color, and more than half make less than $15 an hour.