Great Britain

Prime Day 2021 - live: What happens on Amazon Prime Day and what are the best UK deals?

pThe event will see more than 2 million deals across tech, home appliances, fashion, toys and more/p

The event will see more than 2 million deals across tech, home appliances, fashion, toys and more

Amazon Prime Day 2021 is almost upon us, with just one week to go until shoppers can bag some incredible bargains.

This year, the retailer’s shopping event will run from Monday 21 June to Tuesday 22 June, which is a month earlier than its traditional slot. So, it’s time to get your shopping lists ready.

For those who don’t know – but seriously, where have you been? – Prime Day is a two-day online shopping bonanza hosted by Amazon, where you will find hugely competitive deals on a range of big-ticket items from sought-after brands including its own-brand products, Dyson, Shark, Sony, Bosch and even Apple.

While many of the very best offers are expected to be released during the event itself, Amazon has already started dropping some early deals that you can take advantage of right now.

To help you stay in the know, follow our live coverage here where you’ll find everything from top tips on how to secure the best deals to advice on how to prepare and everything to expect, including the best early offers to snap up while you can. Happy shopping!

Read more on Amazon Prime Day:

Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

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Nintendo Switch deals to expect on Amazon Prime Day 2021

While some gamers will be pondering a PS5 restock on Prime Day, others will be on the hunt for an impressive deal on last year’s hottest console – the Nintendo Switch.

Owing to supply shortages in 2020, securing the best deal on one of the consoles was intense. But, thanks to the steadier supply of devices this year, we predict it’ll be much less chaotic, so you’re in luck if you’re looking to get your hands on one.

To make sure you get the best deal, take a look at our guide:

Everything to know about the best Amazon Prime Day Nintendo Switch deals for 2021, including what discounts to expect on consoles, bundles and games

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Amazon's Ring alarm 5 piece kit has 50% off right now

Ring alarm 5-piece kit, 2nd generation: Was £268, now £129, Amazon.co.uk

Looking to upgrade your home security system? This five-piece kit has everything you need and is currently on sale for less than half price.

Costing just £129, the set includes a base station, keypad, one contact sensor, one motion detector, a range extender and a Ring indoor cam. We can certainly vouch for the brand which made it into our best video doorbells and best security camera guides.

For more early Amazon device deals, read our guide here.

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Get £10 credit to spend on Prime Day by supporting small businesses

This year, Amazon is doing things a little differently on Prime Day, including spending more than $100 million globally on new promotional activities that encourage customers to shop from small businesses selling on Amazon.

Prime members will be encouraged to support small, with more than 1 million deals available worldwide from small and medium-sized businesses.

From now until 20 June, Amazon will offer £10 credit for customers to use on Prime Day if they spend £10 on items sold by UK small businesses, including products from Amazon Handmade and Amazon Launchpad. So what are you waiting for?

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Best laptop deals to expect on Prime Day 2021

Whether you’re a student, working from home or simply want a way to watch your favourite movies on-the-go, a decent laptop is an essential piece of kit.

But these kind of high-end devices don’t come cheap. Luckily, with Amazon Prime Day approaching, it’s the perfect time to give yours an upgrade, particularly as laptops are always a popular item in the sale, with discounts of more than £800 seen in 2020.

Looking for the best early deals? We’ve got you covered with our dedicated piece on everything you need to know about Prime Day laptop deals:

Will laptops be on sale on Amazon Prime Day? The best deals are coming and here’s what to expect, including sales on MacBooks, Dell, Microsoft Surface and more

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Save 58% on Amazon’s Echo buds right now

Whether you love listening to your favourite podcast while running or want to drown out the noise when working from home, wireless earphones are the perfect accompaniment. If you’re in the market for a new pair, Amazon has got you covered with a pre-Prime Day deal on its own Echo buds, which promise crisp audio, comfort and impressive noise-cancelling abilities using Bose sound technology.

Usually costing £119.99, you can save £70 by snapping up this deal, so add it to your basket now before the offer ends.

For more early tech deals, read our guide here.

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How to get the best Prime Day deals

The IndyBest team will be on hand across Prime Day 2021 to bring you all the very best deals. Make sure to check out our comprehensive guides below for all the latest updates:

  • Everything you need to know about Amazon Prime Day 2021 – When the sale starts, how to get the best savings and which brands are taking part
  • Best Prime Day tech deals – Whether you want to buy some new speakers or invest in a pair of headphones , there’s no better time to bag a bargain. Read our guide to the best offers
  • Best Prime day Amazon device deals – Shop the retailer’s own brand gadgets, including the Fire tablet, Echo Dot and Kindle at a discounted price. Here’s our roundup of the best savings
  • Best Prime Day laptop deals – Looking for a new laptop but unsure where to start? This guide has advice on what to look out for during the big sale
  • Best Prime Day gaming deals – Struggling to choose which console to buy, or wanting to find the best offers? Here’s our expert gaming guide
  • Best Prime Day home appliance deals – From vacuum cleaners to coffee machines and air fryers, here’s our roundup of the best discounts on home appliances
  • Best Prime Day TV deals – If you’re wanting to upgrade your TV setup, read our guide to the best deals on big-named brands like Samsung, Sony and Panasonic
  • Best Prime Day toy deals – From Star Wars Lego to Amazon fire tablets, here are the biggest discounts this year
  • Best Prime Day fashion deals – Get your wish lists at the ready, because your favourite brands are going to be offering huge discounts this year
  • Best Prime Day alcohol deals – From gin to beer, rum, vodka, wine and more, the sale is full of boozy discounts with great savings to be had
  • Best Prime Day fitness deals – Upgrade your home workout or kit out your gym bag with savings on yoga mats, skipping ropes, trainers and more
  • Best Prime Day Apple deals – MacBooks, Apple Watches and iPads are among the hottest tickets every year. Read our guide to the best offers for 2021
  • Will there be a PS5 restock on Prime Day 2021? – For our predictions on a restock and whether the PS5 will be discounted on Prime Day 2021, check out our comprehensive guide
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When is Amazon Prime Day 2021?

The date for Amazon Prime Day 2021 has finally been confirmed. This year, it will run over Monday 21 June and Tuesday 22 June, a month earlier than its traditional July slot.

In 2020, Amazon Prime Day took place in October, moving from its usual July date due to the ongoing coronavirus pandemic but keeping to its duration of two days.

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Welcome to the IndyBest’s Amazon Prime Day 2021 live blog

Good morning bargain hunters! There is just one week to go until Amazon’s biggest shopping event of the year kicks off. So, stay tuned here to make sure you’re in the know.

In the run up to Monday 21 June, we’ll be sharing all the latest news, including the best deals to expect across the two days and even some incredible offers that you can shop right now.

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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