CRISTIANO RONALDO'S determination to take Juventus' fifth penalty backfired last night after the Old Lady lost their Coppa Italia final.
The Italian champions drew 0-0 with Napoli after extra-time before the tight contest went to the dreaded penalty shootout.
Napoli's Arkadiusz Milik scored the winner from 12-yards to secure a 4-2 victory after Paulo Dybala and Sebastiano Luperto missed for Juve.
But Ronaldo's insistence to grab the headlines and score the final kick appeared to hinder Juve's chances of lifting the title.
That is because the contest was over before the Portuguese superstar even had the chance to score from the spot.
It is not the first that the former Manchester United and Real Madrid man demanded that he take the last penalty.
He was even accused by those on social media of putting his ego over his team-mates by wanting to steal the glory.
It was not the first time Ronaldo has been involved in an all-important shootout without taking a kick himself.
At Euro 2012, Portugal crashed out of the competition in the semi-finals to Spain following a penalty shootout.
Moutinho and defender Bruno Alves missed meaning Ronaldo didn't get the chance to take the fifth penalty.
And it was a similar situation in the Confederations Cup semi-final when Portugal met Chile.
Ronaldo's side missed all of their penalties in a 3-0 defeat before Germany went on to lift the trophy.
The 35-year-old famously missed United's third penalty in the 2008 Champions League final against Chelsea but had John Terry to thank for eventually lifting the title.