Long-serving Poundland store ‘super manager’ who featured in a ITV documentary is leaving after 14 years.

Seann Baxter, 42, is swapping the Salford Shopping Centre where his store is based, for ‘paradise’ in Turkey to start a new life with his wife Amanda.

Seann had a starring role in the 2017 TV documentary 'Trouble in Poundland', a documentary that followed struggling stores across the UK amidst the uncertainty caused by Brexit.

Seann featured in ITV documentary 'Trouble in Poundland'

Seann said: “Turkey’s been paradise to us since we first went 20 years ago and it’s always been our dream to live there.

“I’ve had a great time with Poundland and worked with some fantastic colleagues. There are a lot of good people in Salford and they wear their hearts on their sleeves.

"We’ve got great customers and we get to know the regulars, especially the older ones and we’ve been looking out for them especially during Covid."

Seann was brought in to the Salford store three years ago to help the struggling shop turn its fortunes around.

His career at Poundland has seen him manage stores across the North West including two in Manchester Arndale, Bury, Wigan and Leigh, as well as another store in Salford.

Seann joined the company in 2006, to run the Altrincham store, at a time Poundland had around 160 shops, compared to the 800 plus in the UK and Ireland today.

Bury-born Seann, who now lives in Abram, Wigan, started his career in discount retailing with Kwik Save where he spent 12 years.

Poundland managing director Barry Williams (left) and retail director Austin Cooke (right) paid a surprise visit to Seann

Poundland managing director Barry Williams and retail director Austin Cooke paid a surprise visit to Seann’s store to show their thanks and wish him good luck for the future.

Managing director, Barry Williams, said: “Seann has been a quiet hero for Poundland. We’ll miss him, but are delighted he’s able to live his dream and we’re grateful for the contribution he’s made.”

Seann and Amanda will fly out next month when they will be reunited with their cats Sammy and Alfie who are being transported separately by road.