Former Crystal Palace owner Simon Jordan believes Mike Ashley has set an unreasonable price for Newcastle United.

Ashley is holding out for £350million to sell Newcastle and talk of the Dubai-based Bin Zayed Group buying the club has gone quiet in recent weeks.

Both Amanda Staveley and Peter Kenyon have led consortia that have failed to agree a price for the club with Ashley, while there has been a number of other groups interested.

But since Ashley officially put Newcastle back on the market in 2017, he has still not agreed a sale with a willing buyer.

Jordan has been quite outspoken on his views about Rafa Benitez and Steve Bruce in recent weeks and also addressed talk that he was Ashley's friend, and therefore would not criticise the Sports Direct magnate during his regular appearances on TalkSPORT.

It is something the 51-year-old denied recently and he has now explained his view that he believes Ashley is struggling to sell the club because he is asking for an unreasonable price.

"He wants a certain figure and he’s not able to get it,” he told talkSPORT.

“I think that figure is just short of £350million, which is what he thinks the club owes him and what it probably does owe him.

“How many football clubs have you seen being bought in this country for £350milllion? There is the problem.

“We get to hear how much Manchester United is worth, how much Arsenal are worth, how much Liverpool are worth – but nobody’s buying them.

“Without defending Mike Ashley, I think he’d run out the door if he got a sensible offer.

“From what I gather, there’s a lot of noise coming out from people about what they will or won’t do, but no one’s coming up with the money.

“I’m not defending Mike, I think he should try harder to come up with a solution to get out of that football club – because it does the football club no good and it does him no good.”