He is being hailed as Newcastle United's saviour, a golden boy in a sterile world.
Callum Wilson has an excellent strike record of seven Premier League goals in nine starts while others scrape around to little effect.
At a ground where centre-forwards are royalty, Wilson has restored some dignity and meaning to leading United's line.
Without his considerable efforts where would Newcastle and Steve Bruce be right now? I think we know the answer.
Yet we also know he could do with some consistent help. In the best of teams the centre stage star is backed by a decent chorus line.
Can that goals help come from record signing Joelinton who in return for £40m has scored just three PL goals in 47 appearances? Despite the paucity of his record such is the desperate need for United to discover a chief support act that people are clinging to such a faint hope after he actually notched with a deflected shot at Crystal Palace.
Otherwise we have to look at Dwight Gayle and Andy Carroll, who are so fragile that they have taken up semi residency in United's rehabilitation quarters. Both were unavailable for selection yet again at Palace because of injuries and in any case Carroll has forgotten what it is like to score. He hasn't done it at top level for more than two and a half years.
All of which makes the scoring performances of a couple of United rejects this early season truly galling.
Adam Armstrong and Ivan Toney are currently the top two big-hitters in the Championship scatter gunning the opposition.
Armstrong has 13 goals in 13 league games for Blackburn Rovers, Toney ran up 12 in his first 14 outings for Brentford. Both were at it again over the weekend and are destined for the stars according to those who watch them regularly.
Of course Newcastle would argue that neither has proved they can cut it in the PL. But we don't know they can't either.
Hey, when United signed SuperMac he had only ever played beneath the top flight but look at how he turned out. A legend.
Armstrong is 23, Toney 24. They aren't in their pomp yet but ever since they left Tyneside they have plundered goals wherever they have played albeit in a lower division.
Just to put more meat on their goalscoring exploits Armstrong has not only scored more goals than any other player in the Championship this season but he has also outscored seven teams. With 25 goals in 2020 he has also outgunned every other player in England.
Toney's hit list includes 89 goals in league football so far, 104 in all first-team matches.
Maybe he had claimed many Posh goals at Peterborough, but filling Aston Villa-bound Olly Watkins' boots at Brentford looked a mighty big ask a division up in a team looking for promotion. However Toney has taken it in his elegant stride.
The Magpies unloaded no fewer than three strikers within an 11-day period back in the summer of 2018.
Aleksandar Mitrovic was the first to go on July 29 followed by Armstrong on August 5 and Toney three days later.
Of course Mitro was the headline deal with the other two slipping out in his wake - Armstrong for £1.5m to Blackburn Rovers after being regularly sent on loan and Toney to Peterborough for £500,000. Both are now rated at £30m.
All right United received a sell-on fee of £3m (30 per cent) when Toney jumped up a rung to Brentford in the summer for £10m and Armstrong carries a similar sell-on bonus if and when Blackburn cash in, but that is hardly the point.
If either had been kept and further developed ending up scoring goals in black and white that surely would have been the best deal of all.
Toney never got a sniff at SJP while Armstrong's first-team appearances were inevitably as a sub when he was a kid and truly lacked experience.
His potential had been recognised by England at every single level from under 16s up to under 21s. Armstrong was in England's squad that lifted the Under 20 World Cup in 2017, the country's first win in a global tournament since 1966.
What United must dread is Toney coming back to haunt them as he surely might on December 22 when the Mags visit Brentford for their league cup quarter-final tie. What a Christmas present that would be!
There is no doubt that Ivan The Terrible will be gunning for his old club to make the biggest of points.
It might come down to a Wilson-Toney shoot out but perhaps Toney and Armstrong being support to Callum instead of Carroll and Gayle would stir the Toon Army faithful a lot more.