Lemonade Finance, a leading financial services provider, has officially rebranded to LemFi with the new tagline “International Payments for Everyone.”
The rebranding reflects the company’s commitment to simplicity, agility, and accessibility while delivering the best services in the market.
It also represents a significant milestone in the company’s journey, reaffirming its commitment to providing accessible, user-friendly financial services.
Speaking in an interview during the launch with country manager for LemFi in Ghana, Precious Ama Kwartemaa Oduro, shared the inspiration and vision behind the rebranding.
“We needed something simple that would help us stand out even as we look to do more. LemFi embodies the spirit of No Borders & No Barriers, aligning perfectly with our new direction,“ she stated.
Precious Ama Kwartemaa Oduro, Country Manager, LemFi
“The rebranding will not affect the company’s overall marketing strategy significantly. While there may be additions, LemFi will continue to provide the same high-quality services it is known for,” she added.
Existing customers can expect a smooth transition as LemFi plans to communicate the rebranding extensively through press releases, digital channels, influencer marketing, and email notifications. Stakeholders and customers will receive exclusive email notifications to ensure awareness.
One of the key differentiators for LemFi is its focus on international payments for immigrants, which will now be made available for everyone. When asked about competition in the market, Ms. Oduro responded, “There are other competitors attempting to do this, but we’ll do it the LemFi way. The No Barriers, No Borders way.”
The decision to rebrand and introduce new service offerings was not solely based on market research but also on input from LemFi’s community and stakeholders. The company believes that a rebrand was necessary for the next phase of growth and improvement.
Customers can expect better services and new products from LemFi in the coming months and years, all aimed at making payments easier and more convenient. With better services and new products on the horizon, LemFi aims to redefine the way international payments are made.
