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Heart-pounding video shows thieves ram car into jewelry store in $300K heist

A shocking video shows the moment a gang of brazen thieves crashed a car into a Southern California jewelry store in broad daylight, before bashing the owner with a chair and stealing $300,000 worth of merchandise.

The incident occurred around noon Saturday at Rodeo Jewelers, located in a busy strip mall on Foothill Boulevard in the Los Angeles suburb of La Verne

Surveillance footage from inside the business obtained by ABC 7 shows a white Honda sedan barreling through the store’s windows, sending glass shards and debris flying everywhere.

Four masked suspects brandishing hammers then jump out of the car and immediately go to work smashing display cases and grabbing pricey loot.

“It’s almost like a movie-life theft,” Lt. Cory Leeper, with the La Verne Police Department, told the news outlet. “They scouted the location, they had a plan, they executed the plan perfectly for what they were trying to achieve.”

Surveillance video shows the moment a Honda sedan carrying thieves crashed into the window of Rodeo Jewelers in La Verne, California, Saturday.
Surveillance video shows the moment a Honda sedan carrying thieves crashed into the window of Rodeo Jewelers in La Verne, California, Saturday.
La Verne Police Department
Four masked men armed with hammers proceeded to smash up display cases and steal high-valued merchandise.
Four masked men armed with hammers proceeded to smash up display cases and steal high-valued merchandise.
La Verne Police Department
Thief seen smashing display case with a hammer at Rodeo Jewelers Saturday
Thief seen smashing display case with a hammer at Rodeo Jewelers Saturday
La Verne Police Department

The owner of the store was present during the robbery and tried to intervene, leading one of the intruders to attack him with a chair, as seen in the wild video.

The bandits emptied the shop of $300,000 of baubles and made their exit, which required them to climb over the roof of the car they had rammed into the storefront and left behind.

Police said they fled in a black 2013-2015 Nissan Altima with silver and black rims that was parked nearby.

The owner of the ransacked store said that he required seven stitches for his injuries suffered during the violent robbery.

Rodeo Jewelers in La Verne, California
Rodeo Jewelers in La Verne, California
Google Maps
Thieves ransacking Rodeo Jewelers
Thieves ransacking Rodeo Jewelers
La Verne Police Department
One of the suspects used a chair to attack the owner of the store when he tried to intervene.
One of the suspects used a chair to attack the owner of the store when he tried to intervene.
One of the suspects used a chair to attack the owner of the store when he tried to intervene.