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Swakop Fashion Week returns to coast

Following a two-year break, Swakopmund Fashion Week will resume in December.

The highly anticipated fashion festival will return to its mother town of Swakopmund after a two-year absence, according to the organisers.

The Multipurpose Centre at Swakopmund will once again host fashion week with the theme ‘Fashion that Empowers’ in the first week of December.

Christ Lao Shameulu, a visionary entrepreneur, fashion designer, and podcaster, is the founder of the event.

She has almost a decade of experience in the fashion industry and has participated in events like Windhoek Fashion Week, the Miss Youth in Tourism Fashion Show in South Africa, the Black Gold Revolution Fashion Show in Lusaka, Zambia, and Cape Town Fashion Week.

Shameulu says the purpose of fashion week is to develop a forum that honours originality, innovation and female empowerment.

According to a statement released last week, the event is ready to revive the fashion scene with “renewed energy and commitment after a temporary pause in its operations due to financial implications and the unexpected challenges brought about by the Covid-19 pandemic”.

Shameulu says this year’s theme emphasises the significance of fashion as a tool for empowering people, particularly women, and promoting economic progress.

“Swakopmund Fashion Week aims to create opportunities for local and international designers, models, and industry professionals to showcase their talent while also providing comprehensive sewing training programmes to empower unemployed stay-at-home moms and women,” she says.

She says the Multipurpose Centre is the ideal location thanks to its cutting-edge amenities and large space.

This will offer the perfect venue for fashion fans, business insiders, and the neighbourhood to come together and experience the transforming power of fashion, Shameulu says.

For years, Swakopmund Fashion Week has been renowned for its dedication to quality, creativity and community improvement.

This eagerly awaited occasion’s comeback promises to serve as encouragement for trade within the fashion sector, as well as for economic growth and cross-cultural engagement.

Designers from Namibia and beyond are encouraged to bring their own perspectives and creative visions to the runway, while fashion lovers and industry professionals can expect a dynamic presentation of collections that embrace the subject of empowerment.

Shameulu says they are thrilled to bring Swakopmund Fashion Week back to its roots.

“This event has always been about empowering people, celebrating talent, and having a positive influence.”

According to her, the goal of this year’s theme is to uplift and inspire budding designers all over the world, and she invites everyone to take part in the event.

“Put the dates 1 and 2 December in your calendars and come to Swakopmund to see the resurrection of Swakopmund Fashion Week, and let’s honour fashion as a force for advancing our regional fashion sector together.”

Contact 081 822 1207 or [email protected] for more information.