Philippines

Mekeni augments distribution network

Mekeni Home2Home was launched in April to enable customers purchase quality food from the safety of their homes during the lockdown.

Mekeni Food Corporation was one of the first to offer delivery service among food manufacturers at the start of the lockdown period.

Called Home2Home, the program enables customers to purchase quality food from the safety of their homes through online ordering for Metro Manila and Pampanga residents for a minimum order of P500.

However, customers who have limited budgets, Mekeni has been partnering with local government units to bring Home2Home to them via Mekeni’s Mobilengke for retail packs.

Also through its reseller program, Mekeni has been tapping external distributors and dealers to augment its distribution network for bulk orders, especially for areas not covered by Home2Home.

There is also the Me-Kita Employee Selling Partnership Program, which was inspired by the company’s humble beginnings as a small business that was set up by two public school teachers to augment the family’s income. Under this program, Mekeni employees and their family members can avail products at a discount and earn additional income when they resell the products at market value.

Mekeni has also come up with a new line of products aimed at providing enterprising Filipinos with a viable source of income. Called Bayani, it the company’s Mekeni’s line of frozen street food products catering primarily to micropreneurs, particularly those who operate neighborhood food carts and stalls. This line includes Filipino favorites such as siomai, squid balls, fish balls, kikiam, and siopao, to name a few.

These three offers are a manifestation of the company’s commitment to continuously give back to the community to whom they owe their success. They are Mekeni’s way of empowering others so they can get back on their feet, especially during a crisis when it is needed most.

More information at www.facebook.com/mekeniph.

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