South Africa

IN PICS | Skaters get praise for tricks, and outfits, at Tokyo Games

High-end brands court sport's stars to boost their street cred

Gold medalist Momiji Nishiya of Japan.

Gold medalist Momiji Nishiya of Japan.
Image: Lucy Nicholson/Reuters

Skateboarders making their debut at the Olympics are attracting attention for their outfits as much as for their skills.

Twitter users on Monday were especially impressed by local competitor Aori Nishimura, whose all-white uniform and platinum blonde hair shone against a grey-and-purple skate park in the heats.

Thirteen-year-old Brazilian Rayssa Leal landed her impressive tricks in tan-coloured cargo pants held up by a black skater belt.

Aori Nishimura of Japan.

Aori Nishimura of Japan.
Image: Lucy Nicholson/Reuters

Rayssa Leal in action at the Tokyo 2020 Olympic Summer Games.

Rayssa Leal in action at the Tokyo 2020 Olympic Summer Games.
Image: Geoff Burke/USA TODAY Sports via Reuters

Many of the athletes representing the US, Japan and Brazil are already fashion icons so it was no surprise that fans were quick to admire their Olympic outfits on social media.

In Sunday's men's heats, the white ensemble and blue cap sported by France's Vincent Milou won particular praise.

Skaters such as 26-year-old star Nyjah Huston regularly share photos of their outfits to their millions of followers on Instagram.

On Sunday, Huston and his team mates all wore what looked like 90s-inspired multicoloured outfits, pairing them with pure white sneakers, with slight individual differences in how they wore their hats.

Skateboarders have often been courted by high-end brands seeking to burnish their street credibility. Brands such as Palace, which makes skateboards and initially catered only to skaters, now have partnerships with fashion titans including Ralph Lauren.

Nike designed uniforms for four of the most dominant skateboarding teams in the Olympics — Japan, Brazil, US and France. 

Reuters

subscribe

Football news:

Messi - in PSG's application for the match against Manchester City
Sheriff in the Champions League-the miracle of the year. The cancellation of the limit helped, but so far in Moldovan football it is terrible: neither fans, nor money
The son of Eto'o became a player of Vitoria Guimaraes
Donnarumma will be PSG's goalkeeper in the match against Man City. He will make his debut in the Champions League
Jorginho: I was worried about the talk that I would not have been at Chelsea without Sarri
Dybala and Morata have muscle injuries. They will not play with Chelsea and Torino
Neville criticized the players for apologies in social networks in the style of Bruno: Their PR people create fake personalities