We're conditioned to believe we need motivation to get committed
Once upon a time there were people that worked in offices, with water-coolers and boardrooms and an IT department down the corridor. Once upon a time there were designated parking bays beneath high-rise buildings; there were lunch breaks at 1pm and knock-offs at 5pm.
There was traffic and coffee runs and tickets to the game on Saturday. This was life. This was certainty. Until one day, it was gone. ..