South Africa

OPINIONISTA: Twenty lessons in 20 years: Lesson 14 – Our journey towards becoming unimportant

Over the past 20 years, Raizcorp CEO Allon Raiz has learnt many tough lessons and overcome many entrepreneurial challenges. He has also had the privilege of learning from the journeys of more than 13,000 entrepreneurs who have passed through Raizcorp. In this series of articles, Raiz shares 20 of some of the most important lessons he has learned using a sequence that mirrors the typical stages of any entrepreneurial journey, from ideation to scaling a business.

I used to have someone at Raizcorp who was really good at his job. Let’s call him Tshepo, although it’s not his real name. Tshepo was not only really good at his job, but he was also incredibly loyal and willing to step in to help wherever help was needed. Sounds like the ideal employee, right? Well, not really. Tshepo battled to delegate. He had a small team of people working in his department who never lasted more than a year in their roles, who cited micromanagement or total boredom as their reasons for leaving during their exit interviews.

Raizcorp was growing significantly at the time and the department that Tshepo headed up needed to grow to support the growth in the business. If Tshepo’s department was to grow, there would need to be another layer of hierarchy, meaning that he would need to hand over the various projects he was managing to a new person.

For years I begged Tshepo to record the processes in writing so they could easily be handed over to someone else to release him for promotion.

But Tshepo resisted and resisted. Initially, I thought it was as a result of a possible inability to write up a process, so I hired a person to work with Tshepo to help him. That person eventually came to me to say I was wasting my time and money as Tshepo always cancelled their meetings and thus the process person could not gather the requisite process information.

I felt incredibly torn. Tshepo was loyal, had long tenure in the business and was relatively good at what he did. However, over time, he was dropping balls because he was taking on more and more responsibility (as a result of the pressure from the growing business), and he never delegated to anyone in his department. What was I supposed to do? On the one hand, the business was expanding and Tshepo’s department needed way more output so as not to become a bottleneck to the whole business. On the other hand, Tshepo would not expand his department because he wanted a hand in every major process in that department. Even if I wanted to fire Tshepo, I felt I could not – not only because of loyalty but because he was the only person in the department who knew how most of the processes worked and who held the relationships with the various project stakeholders he was managing.

Eventually, the balls that Tshepo dropped began to lose us clients and damage our reputation. This led to performance management and, ultimately, to Tshepo leaving. We placed a new head of department and managed to pick up the pieces relatively quickly – in fact, way quicker than we thought.

About a year later I had coffee with Tshepo and a real heart-to-heart. I asked him why he never worked with the person I had hired to capture all the different processes so that he could delegate more effectively to someone else in his department.

His answer shocked me. He thought that if he handed over projects, processes and knowledge to other people in his department, he would become redundant and unimportant, which might lead to his being fired or let go. So, he hung on to knowledge and relationships for his life, seeing them as his lifeboat. And yet, what became apparent over time was that they became the lead balloons that drowned him.

There were two lessons I learned from this experience with Tshepo. The first was to make sure that this situation was not happening elsewhere in the business, that all my managers were acutely aware that holding on to knowledge and relationships effectively meant that they remained career stagnant and would become a constraint in the business. We drill this concept into all our Raizcorp team members, trying to ensure that all of them are easily transferable to other roles or promotions, without any impact on business continuity.

The second and perhaps more important lesson I learned was to look at myself and ask if I am acting and thinking in the same way that Tshepo was acting and thinking.

They call this the Founder’s Dilemma. This lesson precipitated a lifelong journey for me, the founder and CEO, to want to become the most unimportant person in my own organisation. Every time I am “needed”, it immediately provokes me into thinking about why it is me who is needed and how a process or person other than myself could solve the problem or answer the question.

Every time I am required urgently, it provokes the same question.

Creating a culture in an organisation where everyone strives to become unimportant is difficult but important. As the leader of your organisation, you must lead the way. An organisation that is filled with people who are easily promotable and transferable makes for a far more responsive and agile organisation that can take advantage of opportunities that are presented, ultimately leading to the whole organisation’s growth and the commensurate career and income growth of all those working there. DM168

This story first appeared in our weekly Daily Maverick 168 newspaper which is available for free to Pick n Pay Smart Shoppers at these Pick n Pay stores.

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