South Africa

Orchids and onions: Sky’s not the limit, it’s ‘the baseline’ for VW’s T-Roc ad


Even if you are not in the market for a T-Roc, you will still find entertainment – and not a little education – in Mfeka’s story.

Great advertising, it has been known for decades, is that which tells a story … one which embraces a basic human truth. Often, brands partner with prominent people to tell their stories and bask in the halo of that person’s success. That’s why there are so many “brand ambassadors” out there. While many work well, the concept itself has been devalued in recent times by the arrival of the “influencer” – generally pretty, but air-headed, with a massive social media following. There are times, though, when a brand tells a real story, and comes up not only with an absorbing...


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