Ben&Jerry's tells federal court on Monday to prevent parent company Unilever from transferring assets to Israel's local licensee, Avidinger. I asked. Left-handed ice creamThe brand's mission of social justice.
Ben's lawyer&Jerry's independent board tried to prevent Unilever from offering "know-how and trade dress" related to the company's products,Wall Street The journalreported.
Lawyers say Ben&Jerry's shows a history of defending its preferred social cause through the launch of products such as the ice cream-flavored "Anti-Trump Pecan Resist". Said.
Ben&Jerry contains a message that goes against the values of the board while using the same brand and recipe by allowing Israel-based licensees to acquire key trademark rights. The lawyer said it would be clear how to release the product.
Meanwhile, Unilever's legal team said the sale to Ginger had already been completed and could not be stopped.
In addition, the parent company's lawyer is Ben&Jerry's independent director. The authority to sue Unilever under the terms of an existing contract, which claimed to be lacking in the meeting. Ben&Jerry's founders Ben Cohen and Jerry Greenfield sold the company to Unilever in 2000 for $ 326 million.
The Zinger representative did not immediately return a request for comment.
According to The Wall Street Journal, it is unclear when a federal judge can rule a request for a provisional injunction on the board of directors. Another proceeding in progress will determine the scope of the Independent Board's rights to Unilever.
In June, Uniliva said it had agreed to sell Ben.&Jerry's business with Ginger in Israel and his company American Quality Products Inc.&Jerry stopped selling products in Westbank in July 2019 for Jewish reconciliation. Declared that the ongoing business is "inconsistent" with its value.
Within days of the announcement of the sale, Ben&Jerry's independent board of directors filed a proceeding to prevent the sale from proceeding. The discussions from Brand's lawyers at this week's court hearing reiterated the statement contained in the first proceeding in July.
At the time, the ice cream company claimed that Unilever had made a "unilateral decision" to proceed with the sale without consent.
Ben&Jerry's legal team An injunction to suspend sales with the addition of a court order was "essential to maintain the status quo and protect the brand and social integrity. Ben&Jerry's has been building for decades.
As Uniriva tackles the decision to sell Ben&Jerry's Israeli business earlier this summer, Ben&Jerry's board of directors is on its "social mission."stated that it retains the relevantrights, but stated that "Uniriva reserves the primary responsibility for financial and operational decisions and therefore has the right to enter into this arrangement. The court hearing proceeded after Ben&Jerry's and Unilivadid not reach resolutionafter two weeks of arbitration.
