Warner Bros. Discovery CEO David Zaslav said CNN is renewing its focus on "journalism." It also appeals to conservatives.
The CEO, who owns CNN, Warner Bros., HBO, Animal Planet, and TLC, is rated CNN at Allen&Co.'s "Summer Camp for Millionaires" in Sun Valley, Idaho. Even if it falls to historically low levels, the new approach will pay off in the long run.
"Journalism is first. America needs a news network that everyone can come and listen to. Republicans, Democrats," said Zaslav. "I think you're looking at it more on CNN. We won't consider rating. It's worth more in the long run."
Discovery and WarnerMedia merge in April After forming Warner Bros. Discovery, Zaslavhired Chris Richt to head CNN, following the expulsion of Jeff Zucker. Year. His mission to Licht, former executive producer of CBS's "Late Show with Stephen Colbert" , was to get rid of the sensational and partisan Trump-focused coverage that became popular under Zucker. ..
"I think Chris is doing a great job around CNN," Zaslav toldVariety. Under
Licht, CNN dialed backwith the "Latest News" bannerin the report to move away from opinion-based programming. However, one good source told The Post that the rating was a hit, partly because it removed such "sensational" and "delicious" details that are common in cable news.
"The problem is that we are not a neutral country," sources said. "They're getting rid of all the bells and whistles, so the rating is getting worse. CNN's rating is as bad as the local news rating."
"The new management is {86. } I'm not crazy, but everyone else on CNN is crazy, "the source added. "They want to fix the show first, but they don't realize that the show is related to the rating."
After six months of weak evaluation, CNN has become one of the worst, still months. According to television rating agency Nielsen, CNN's weekend rating for the month was the lowest in a year, both for the very important demographics of 25-54 years old and for total audience. It also coincided with the historical lows of the network on Saturday 18th. This has dropped the network to a total of 57,000 demo viewers. That Saturday was also the worst rating since 1993, before CNN's top rivals Fox News and MSNBC.
CNN's"Reliable Sources", hosted by Brian Stelter, recorded the lowest rated month since June 2001, with 79,000 demo viewers and an average of 585,000 viewers. Acquired.
Stellter's show, which focuses on big media articles and how the press reports the news, also has an average of 679,000 viewers and 111,000 demo viewers since 2019. Recorded the lowest second quarter of.
Stelter and other opinion-focused anchors , Recently CNN's hot sheet.
According to a recent Axios report, Licht is and can CNN staff adapt to the new approach? I'm evaluating it. According to the report, anyone who is not in line "may be banished." The
report did not mention whether a particular CNN anchor was under certain scrutiny, but the left-wing perspective was among the conservative angry figures with Stellter. I pointed out that Jim Acosta was there.
Even though the "reliable source" rating is low Despite this, the show is still out of pace. According to Nielsen, CNN prime-time hosts such as Anderson Cooper and Don Lemon this quarter looked at it in terms of total viewership. In the second quarter of this year, CNN Prime Time averaged 670,000 viewers and demos reached 155,000. Mediate recently reported, with Stelter and Acosta defeating CNN's weekday prime-time show. This is a rare feat that shows how bad the CNN situation is.
However, the evaluation slides for the left-wing network began long before the new management took over. Overall, after the resignation of former President Donald Trump earlier this year, and in the demographics that advertisers coveted in the first week of January.
Shortly thereafter,her longtime boss, Zucker, resignedbecause she didn't reveal a romantic relationship with another senior executive at the company.
