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Emma Watson debuts pixie haircut as face of Prada's new fragrance

Emma Watson revives the old pixie cut with a modern twist. 

The "Harry Potter" actress is the new face of Prada fragrances,debuting her newly shortened hairfor her collaboration. I was. Watson shows off her Prada dangling earrings ($675) and her dramatic cat-eye makeup in a glamorous shot, as well as a dramatic haircut.

Prada's campaign also marks the brand's directorial debut. 

"Prada has always transcended traditional models and envisioned beauty archetypes and is renowned for its femininity that defies convention," Watson said in a press release. 13}

"We are thrilled to create a campaign to present a fragrance with such profound philosophical concepts and sustainability initiatives in a way that feels truly real and relevant." wrote a UN Women Goodwill Ambassador.

emma watson in paris
Getty Images

The new director explained on her Instagram: This piece is my work of art and I hope you enjoy it as much as I enjoyed making it," she tagged the beauty brand. It's a new look!" She calls her "awesome". 

emma watson with short hair
FilmMagic

This isn't the first time 32-year-old Watson has chopped turn off her lock. Since she stopped playing Hermione after the 'Harry Potter' franchise ended in 2010, she was finally able to change her look, so she rocked her pixie cut first. . But since then, she's been rocking a bob and long, flowing hair. 

emma watson with long hair
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Hot girl summer as well as short hair girl 1. Watson,with Doja Cat, who recently exposed a bald head,and told critics to "fuck himself," andgoing bald was "the most I've ever felt." Join Tiffany Haddishwho said, "The most alive in ''