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Exclusive: Cinnabon's latest treats don't have cinnamon

New York (CNN Business)Cinabon's latest menu item does not have theingredientof the same name.

For the first time in the United States, theSweet Treat Chainis selling new foods that do not contain cinnamon. The chain sells Chocolate Bon Bites until September. This is a bite-sized chocolate roll that Cinnabon describes as a "chocolate take" of miniature-sized cinnamon rolls.

The treats available in 4-count and 16-count packs are baked in sweet dough, layered with chocolate schmier, and topped with both chocolate and cream cheese frosting. Limited-time offerings start at $ 4.79 for a 4-count pack.

"This is a legendary dough that we are really good at and is familiar to our guests. Now we have a twist of chocolate ." Said Tracey Young, Chief Brand Officer of Cinnabon. , In an interview with CNN Business. "35 years later, I'm really excited to add the chocolate product to the lineup."

Chocolate has long been the focus of cinnabon, and Young's flavor is "always a high score." But now it's even more expensive, "he encourages us to explore chocolate-centric products. It's already on the menu for some drinks and Cookie Bon Bites, a treat that combines cinnamon rolls and chocolate chip cookies.

"When people come to us, they tend to want to get that luxury we know," Young nods to Cinnamon. I did. “Now that chocolate is a little more relevant and positive for our guests, this is a great opportunity to showcase our limited-time service.”

When it comes to new product decisions, the chain is overseas. It has been successful.

Chocolate BonBites versions have been sold in over 20 countries and international locations in Cinnabon over the past few years, including Spain, India and the United Kingdom. However, although the US version includes cream cheese frosting, it is not included in international products.

Young said chocolate bombites could be permanently added to the menu if customers enjoyed it. Other products were tested in the study, but she added that this treat was "much" better than the other foods it tried.

Cinabon is owned by the privately ownedfocus brandand also manages other food court staples such as Antianes and Carbell. Last year, about 1,000 locations in the United States had total sales of $ 224 million, an increase of more than 35% over the previous year, according to technomic data.

Like other chains, cinnabon has been hurt by inflation as commodity costs rise. Cinnabon locations are primarily franchised, with some choosing to raise the price of the menu and others not.

"We are always looking for ways to put value first, but of course economic and inflationary pressures don't help," Young admitted.