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Michael Jordan's "Jumpman" may be the most famous athlete-related logo on the planet.
Many athletes have their own brand and design. For example, Tom Brady has the TB12 and LeBron James has the crown logo.
Chicago Bulls Michael Jordan seems to make a basket Seattle SuperSonics guard Gary Payton defends in the fourth quarter of the March 18 match at the United Center in Chicago, Illinois. (VINCENT LAFORET / AFP via Getty Images)
But the Jordan brand surpasses all of them.
The Jumpman logo has evolved from the famous Air Jordan shoes to a full line of clothing and accessories. The Nike-owned brand also offers uniforms for several major college sports programs such as Michigan and UCLA.
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All 30 The NBA team also uses the logo on their "Statement Edition" jerseys.
Chicago Bulls Michael Jordan (R) is Charlotte, North Carolina A basket that passed Luc Longley on May 10 in Round 4 of the Eastern Conference Semifinals with the Charlotte Hornets at the Charlotte Coliseum in North Carolina. (ROBERT SULLIVAN / AFP via Getty Images)
The image of Jordan flying in the sky with a basketball is definitely symbolic. But its origin clearly has nothing to do with basketball.
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With former brand design head Peter While taking a photo, Jordan's Moore jumped into the air with ballet movements.
Next, Moore took a symbolic photo and used a silhouette for the logo. The
Jumpman brand is currently worth more than $ 3 billion and its iconic Air Jordan sales have exploded in recent years. Nike has revealed that it sold over $ 5 billion in Jordan brand shoes between 2020 and 2021. That's essentially a year's worth of Under Armor's total sales.
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Chicago Bulls (L) Michael Jordan was protected by the Los Angeles Lakers Corby Bryant during the match on February 1st. So I'm looking at the basket. In Los Angeles, California. (Vince Bucci / AFP via Getty Images)
A few years after his retirement, the Michael Jordan sportswear brand was the inspiration. Nevertheless, it is stronger than ever. The logo had nothing to do with sports.