She didn't ace this.
Four-time Grand Slam Tennis Champion Naomi Osaka unintentionally or asks herher new media company, Hanakuma's offensive name. Some are ignorantly hit by repulsion.
A sports superstar born in Japan said on Tuesday thatNew York TimesHanakuma means "flower bear" in Japanese, but Twitter users soon said it. Is a Swahili word that means "a woman without a vagina".
The controversy over loss of translation began to prevail on Twitter in multiple African countries, with dozens of users founding in 24-year-old Osaka in partnership with NBA legend LeBron James. I urged you to change the name of your company. , 37.
"Naomi Osaka has partnered with LeBron James to launch a media company called Hanakuma. Well, the name" Hanakuma "means something different in Swahili. I don't say that, "Ugandan journalist Daniel Kibet tweeted.
"Did they search for the meaning of the name globally?" Another question. "She must have been well informed that she has a very vulgar meaning in Swahili spoken by many."
Third Blast:"Amazing the lack of research There's a lot of money, but the brand won't fly in Africa. Let's stay in America and Japan. It's unpleasant. Do you even have a clue what that means? Get rid of your ego , Change the name. God forgives your ignorance. "
Another person also urged Osaka to consider renaming, saying: .. The brand name is already news! I suggest change and a little respect for the global culture. Don't think too much here, protect your brand!
Others have always described the name as"unethical"and"explicit".
Swahili is estimated to be spoken by about 200 million million people worldwide, with the majority of speakers concentrated in East Africa. Osaka hasn't responded to the controversy yet, but she shared a mysterious tweet onWednesday nightand wrote: We are experiencing it.
Osaka told the Times that Hana Kuma wants to become Hollywood's top media company for producing TV shows, documentaries and branded content. The company was founded in partnership with James' co-founded marketing company SpringHill.
Osaka — Japanese born Mother and Haitian Father — The company states that it will focus on diverse storytelling.
"I'm thrilled to be able to inspire people and tell new stories, especially those they would have wanted to see as a kid," she said. "I always wanted to meet someone like me."
Tennis Ace is now the world's highest-paying female athlete, and she earned a whopping $ 57 million last year. Did.
Much of Osaka's revenue comes from approved transactions by savvy stars who have favorable partnerships with brands such as Nike and Louis Vuitton.
Earlier this week, the former world No. 1 announced that they would withdraw from the next Wimbledon tournamentdue to an Achilles tendon injury.
