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Ohio State University Acquires Trademark for The Word "THE"

(CNN)Ohio State University has traded the word "THE" after almost three years of clenching battles. Officially registered. Legal branding access to words that are deeply meaningful to the school's overall identity.

The University of Columbus uses the word "THE" for branded products related to schools and sold through athletics and university channels, OSU spokesman Ben Johnson said on Wednesday. Said in a statement to CNN.

"THE has been a big hit in the Ohio State community for many years, and back-eye fans buying official Ohio State gear are getting student scholarships, libraries, and other college initiatives. "We support," said Johnson. According to Johnson,the university submitted an applicationto the United States Patent and Trademark Office in 2019 after fashion designer Marc Jacobs also applied for a trademark of the same word.

Last year, the university and designers reached an agreement allowing them to register "THE" branded products for continued use and licensing, Johnson explained.

"Like any other institution, Ohio is working to protect the brand and trademark of the university. These assets benefit students and faculty, education and research. We support our core academic mission, "says Johnson.

According to Johnson's statement, college trademark and licensing programs generate an average of over $ 12.5 million in annual revenues and fund college programs and student scholarships.

The university began using "the" in its name in 1986 when it introduced a new logo in the hope of moving away from the "OSU" symbol.According to the school. The move was partly aimed at distinguishing it from two other schools with the same initials (Oregon State University and Oklahoma State University).
The tendency to emphasize the word "the" began in the mid-1990s when schools wanted to use it while introducing themselves to soccer players. It grew into a meme when the NFL aired a featured clip of the player saying their name and alma mater. OSU graduates emphasized that they are from "The Ohio State University." The intro of the OSU player wasparodyed by "Saturday Night Live".