(CNN)Ohio State University has traded the word "THE" after almost three years of clenching battles. Officially registered. Legal branding access to words that are deeply meaningful to the school's overall identity.
The University of Columbus uses the word "THE" for branded products related to schools and sold through athletics and university channels, OSU spokesman Ben Johnson said on Wednesday. Said in a statement to CNN.
"THE has been a big hit in the Ohio State community for many years, and back-eye fans buying official Ohio State gear are getting student scholarships, libraries, and other college initiatives. "We support," said Johnson. According to Johnson,the university submitted an applicationto the United States Patent and Trademark Office in 2019 after fashion designer Marc Jacobs also applied for a trademark of the same word.
Last year, the university and designers reached an agreement allowing them to register "THE" branded products for continued use and licensing, Johnson explained.
"Like any other institution, Ohio is working to protect the brand and trademark of the university. These assets benefit students and faculty, education and research. We support our core academic mission, "says Johnson.
According to Johnson's statement, college trademark and licensing programs generate an average of over $ 12.5 million in annual revenues and fund college programs and student scholarships.