Taco Bell is experimenting with menu options for those who "think mass" about plant-based foods.
A lucky customer in the Birmingham, Alabama market was the first to purchase the chain's soy and pea-blended meat substitute , Forbes reported.
This option debuts with new Crispy Melt La Tacos made with white cornshell tortillas, shredded cheddar, mozzarella, Monterey pepper jack cheese, warm nacho cheese sauce, lettuce, tomato and reduced fat. sour cream.
Those tacos he can buy for $2.49. This is the same price as regular crispy melt la tacos.
Customers are looking for plant-based alternatives to existing Taco Bell items.
In fact, given that many plant-based items cost , all plant-based substitutes is the same price as the meat option. Almost higher than animal-based products on average.
"It was important not to charge us extra," Liz Matthews, Taco Bell's chief her innovation officer, told Forbes. “As a brand, we want to make sure this is coveted and democratize the product, just like seasoned beef. We wanted to make sure this was accessible.
Since 2019, the innovator has been working to perfect the product so that consumers cannot distinguish it from the restaurant's signature beef dish.
"Making people say, 'I didn't know it wasn't beef,' that's plant-based nirvana. I think we nailed it," Matthews added.
The restaurant has long championed meat-free cuisine. In 2019, we introduced the vegetarian menu, which is full of beans and vegetables.
In June, customers in Irvine, Calif. Big Cheese It Tostada.
But many fans would like to add an old favorite, Mexican pizza, to Revival — and Keep — Taco on his Bell menu. I think.
