If you love shopping, you probably get a rush when you have the chance to try out the latest and greatest items on the market — especially when a brand you already love drops a new product or line.
So, what are the hottest February new launches? From some of the most comfortable undergarments (thanks, Knix!) to subtly sparkled pink glam from pretty-in-pink springtime makeup by Too Faced, you won’t want to miss any of these just-dropped items.
To help you dial down the research, the New York Post Shopping team cut out the work for you and packaged up all of the best new products across beauty, style, home and more.
This story is updated regularly, so bookmark it to stay in the know!
“New on Amazon, we’ve been a tad bit obsessed with the sleek new look of the House of Marely Stir It Up Wireless Turntable. It’s perfect for all of your favorite albums on vinyl and is bound to match any room. Plus, its sound quality is ultra-modern, despite its vintage flair.” — Victoria Giardina, commerce journalist and content strategist
“We all love olive oil (read: best olive oil brands), and Brightland takes the cake as one of our favorites. Its brand-new Aurora Rosemary Infused Olive Oil is less than $50, too, making an aesthetically pleasing and equally as delicious gift to the person you love who loves to cook — or dip.” — Victoria Giardina, commerce journalist and content strategist
“Don’t sweat the small stuff ever again. This new deodorant from beloved brand Glossier is a game-changer for sweat and stink. I wore the unscented one for a cycle class and then all day in the office and there was not a smell to be… well, smelled! They also come in Glossier’s signature scents and with a refillable container.” — Sophie Cannon, senior commerce journalist and special projects coordinator
4. “The Traitors” on Peacock, $4.99 a month
“Peacock has a genuine hit on their hands with ‘The Traitors,’ a new murder-mystery reality game show. Hosted by Alan Cumming, The Traitors features a cast of 20; 10 are civilians and 10 are former reality show participants from ‘Big Brother,’ ‘Below Deck,’ ‘Real Housewives,’ and more. The show uses the same format as the party games Werewolf or Mafia, complete with the lies and manipulation reality TV lovers expect.” — Angela Tricarico, Decider commerce writer and reporter
“Knix is, by far, one of my favorite brands. Whether for underwear or activewear, it offers subtly sexy, feel-good styles that are simply comfy. Brand-new, its Lace Longline Bra is the brand’s first-ever wireless, full-lace bustier. It’s confidence-driving, perfect for Valentine’s Day and comes with a matching Lace Leakproof Thong ($22) that’s incredible to wear under your clothes.” — Victoria Giardina, commerce journalist and content strategist
“A new candle? Say less. One of our favorite candle brands, P.F. Candle Co. just launched a new Wild Herb Tonic Soy Candle. We have its Room & Linen Spray and we’re *kind of obsessed,* so it’s no surprised we’re digging this blend of wild herb gardens, cool mountain steam baths, crisp morning air, aromatic, camphorous, earthy, lemon balm, crushed thyme, orange rind and fir-infused scent.” — Victoria Giardina, commerce journalist and content strategist
7. Valentine’s Luxe Sugarwish, $35 to $99
“Share the love this Valentine’s Day with Sugarwish. The gifting platform has just expanded its offerings, in a big way, with the new Luxe size of gift. You can now fill your box with candles, a grand selection of candy, wine bottles, flowers and more.” — Sophie Cannon, senior commerce journalist and special projects coordinator
8. “The Last of Us” on HBO Max, $9.99 a month
“‘The Last of Us’ is HBO’s latest Sunday night series, and it currently holds a 97% Certified Fresh rating on Rotten Tomatoes. Based on the video game of the same name, ‘The Last of Us’ is set in a post-apocalyptic 2023 and stars Pedro Pascal and Bella Ramsey.
Over a handful of episodes so far, the show has done a great job of striking a balance between fan service for people who love the games and genuinely great storytelling for those who may not be as familiar with the plot.” — Angela Tricarico, Decider commerce writer and reporter
“OK, I may be quite colored obsessed with the brand-new Too Faced Cheek Popper Blushing Highlighter. If you love that girly glowy glam look like I do, this is truly the best there is. With a swipe of blush and this product, you’ll have a pop of feminine flair to your day or night look.
Tip: it pairs exceptionally well with the brand’s new Cloud Crush Blurring Blush ($29).” — Victoria Giardina, commerce journalist and content strategist
“Extra chocolate, hold the dairy, please. Now you can have your oatmilk coffee order on the go with La Colombe’s newest latte flavor in a can. I love taking these to work on a busy morning, or indulging during coffee hour with no milk-related tummy issues after.” — Sophie Cannon, senior commerce journalist and special projects coordinator
“This has to be one of the most soothing body moisturizers I’ve ever experienced post-shower (and I’ve tried my fair share). Packed with AHAs, fruit enzymes and caffeine, it’s a well-made cocktail that your skin will thank you for.” — Victoria Giardina, commerce journalist and content strategist
“If you’re looking for some supreme dresses to take you into the warmer months, there’s nothing more chic than Cleobella. Namely, its Madeline Mini Dress is something I haven’t stopped raving about and is perfect for your next formal occasion or GNO.” — Victoria Giardina, commerce journalist and content strategist
“Polar bear mode, activated. But not just any polar bear mode — cute polar bear mode. TKEES has it going on with its marshmallow-soft Warm Core Wide Leg Pant, offered in a classic catalog of neutrals. It’s plush, exemplary and perfect for your WFH days.
Note of advice: pick up the matching Warm Core Cropped Half Zip ($110) for the ideal coupling.” — Victoria Giardina, commerce journalist and content strategist
“New in Anthropologie’s accessories department, the brand’s Raffia Heart Earrings simply scream Valentine’s Day. The plated brass-designed earrings come in a few different colors to totally switch up your look, and they’re simply wonderful to transition into warmer months on the shore.” — Victoria Giardina, commerce journalist and content strategist
“The Elemis Pro-Collagen Rose Marine Cream is truly a breath of fresh air — or, a dollop of fresh moisture. Though with a subtle fragrance, it has been working beautifully on my sensitive skin. And though a splurge, it’s worth every penny.” — Victoria Giardina, commerce journalist and content strategist
“Unlock your inner boho self-care goddess with the SHASH DINÉ Hotel Collection Cotton Kimono, made exclusively for Macy’s. It’s perfect to wrap yourself in post-shower, and is equally as wonderful for getting ready in. Plus, the garment was made in a factory that supports women worker empowerment, so you’ll feel good about your purchase.” — Victoria Giardina, commerce journalist and content strategist
“If you’re looking for a product to help with hair growth, you’ll instantly become obsessed with Fable & Mane’s MahaMane Smooth & Shine Hair Oil. Available at Sephora, it’s vegan, doubles as a heat protectant, is suited for all hair types and helps increase shine while decreasing frizz. Trust me on this one, it’s a February favorite, for sure.” — Victoria Giardina, commerce journalist and content strategist
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