Walmart may launch platform . The platform uses social media influencers to help the retailer and her 100,000 third-party her sellers promote their goods and services online (by trademark). filing.
Walmart filed trademarks for "Walmart Creators" and "Walmart Creators Collective." These offer social media consulting and "influencer promotion of others' goods and services". According to a July 27 document seen by Reuters.
Walmart now works with influencers to promote groceries and apparel, Walmart + Loyalty Program. Influencers often have a large following on her Instagram, YouTube, and TikTok, and affiliates post her links to endorse products. When a customer uses your link to make a purchase, you earn a commission.
Influencer marketing is expected to grow into a $16.4 billion industry by 2022, according to media company Influencer Marketing Hub. Rivals Shopify and Amazon each offer their own social media influencer services.
However, filing does not always lead to the launch of new products or services for the company.
Walmart declined to comment on plans for Walmart Creator and Walmart Creator Collective.
Walmart Third Parties Merchants can now buy ads from Walmart Connect, the retailer's digital advertising business. Walmart Connect said in its February earnings call that it generated $2 billion in revenue from its advertising business last year.
Growing e-commerce business, including delivery subscription services Walmart Plus, is a priority for Walmart, with plans to launch new services for sellers. the company said. At the fourth quarter financial results briefing in February. Walmart now sells nearly 240 million products online by the end of 2022, and said Tuesday thatsecond-quarter U.S. e-commerce sales were up 12% from last year. announced an increase of.
"The relationship between digital growth, market growth and advertising is something we are trying to capitalize on." Doug, CEO of Walmart McMillon said his second. -Tuesday's Quarterly Earnings Announcement.
Walmart His global advertising business at Walmart, which consists of ads from Connect and India-based e-commerce company Flipkart, has grown nearly 30% year-over-year. The company said on Tuesday's earnings call that the number of active advertisers has increased 121% from last year.
Since 2017, Amazon has provided social media influencers with the opportunity to create their own online page for specific featured products sold on the Amazon.com marketplace. Influencers earn a commission for every product purchased from their page.
Business Matt Gilbert, chief executive of partnership software company Partnerize, says Walmart is taking advantage of the move by advertisers to spend more money in the "creator economy." said he wants to
Many influencers rely on Wal-Mart for their "affiliate dollars" revenue, said influencer Sway, the chief executive of his group of marketing agencies. One Daniel Wiley said: “How the company makes this easier for influencers and easier for content creation will be a win-win.”
