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Malaysia
An article was changed on the original website

Store has a ‘Jholly’ time with parody gimmick

PETALING JAYA: ’Tis the season to be jolly, so much so that even the 1MDB scandal is parodied with the tagline “Jholly Season”.

Apom Store, a shop selling products that showcases the quirky side of Malaysian culture, has released a line of “Jholly” Christmas gifts featuring a mascot with a resemblance to fugitive businessman Jho Low, the central figure in the 1MDB case.

Depicting a bespectacled, rotund man on the run, pictures of the items have gone viral on social media.

Naughty Santa: The life-sized ‘mascot’ greeting customers at the entrance to Apom Store in Bangsar, and the Christmas card (below).

Naughty Santa: The life-sized ‘mascot’ greeting customers at the entrance to Apom Store in Bangsar, and the Christmas card (below).  

“This is not a political message. We just want people to find humour in a very serious issue,” Apom founder Kelvin Long said.

The campaign, he said, was aimed at getting Malaysians to laugh amidst a contentious political climate.

There are T-shirts featuring messages such as “Lari, Party, Jholly, Repeat”.

And since it will be Christmas soon, a red and white mug says “Jho! Jho! Jho! Tis the season of giving ... back”.

Another message on a mug proclaims: “Drink it like you stole it.”

There is also a Jho Low-inspired festive greeting that reads: “Wishing You A Billion Dollar Christmas!”

“Finding Jholly” is an illustrated game where readers have to spot the mascot dressed in a black-and-white striped prison garb.

Jho jho in town
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